Question 1

Studies comparing different sources of media found that the more _____ the media, the more persuasive the message.

Accepted Answer

A)   positive
B)   negative
C)   lifelike
D)   intenseE) All of the above
F) None of the above

Question 2

Which of the following illustrates media influence through a two-step flow of communication?

Accepted Answer

A)   A teenager buys a video game she saw advertised both on television and in her favorite magazine.
B)   A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports.
C)   A candidate for political office answers questions from members of a studio audience on live television.
D)   A man buys a new laundry detergent after having it recommended by a friend, who had read that it was both effective and environmentally safe in a consumer magazine article.E) B) and C)
F) None of the above

Question 3

Communicators gain credibility if they appear to be _____.

Accepted Answer

A)   expert and trustworthy
B)   powerful and dominant
C)   slow and hesitant
D)   persuasive and shrewdE) A) and C)
F) A) and B)

Question 4

Fear-arousing messages work best when they

Accepted Answer

A)   do not suggest a solution.
B)   try to prevent a bad outcome, such as cancer.
C)   try to promote a good outcome, such as fitness.
D)   are framed in a positive manner.E) A) and B)
F) A) and C)

Question 5

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Accepted Answer

A)   the communicator
B)   the context
C)   the message
D)   the audienceE) A) and B)
F) C) and D)

Exam 7: Learning

Fear-arousing messages work best when they

Correct Answer
verified

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Correct Answer
verified

Which of the following illustrates media influence through a two-step flow of communication?

Correct Answer
verified

Studies comparing different sources of media found that the more _____ the media, the more persuasive the message.

Correct Answer
verified

Communicators gain credibility if they appear to be _____.

Correct Answer
verified

Exam 7: Learning

Fear-arousing messages work best when they

Correct AnswerverifiedShow Answer

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Correct AnswerverifiedShow Answer

Which of the following illustrates media influence through a two-step flow of communication?

Correct AnswerverifiedShow Answer

Studies comparing different sources of media found that the more _____ the media, the more persuasive the message.

Correct AnswerverifiedShow Answer

Communicators gain credibility if they appear to be _____.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified