Question 1

Identify the factors that account for the relative uniformity in news reporting among major American news institutions.

Accepted Answer

One reason for the relative uniformity o...

Question 2

The reason the news product is designed to fascinate as well as to inform is

Accepted Answer

A)  that news organizations are fundamentally businesses and must obtain revenue to survive.
B)  of the high level of illiteracy.
C)  that the print media wish to emulate the broadcast media.
D)  of the need to compete with Hollywood productions.
E)  None of these answers is correct.F) C) and D)
G) B) and C)

Question 3

During what decade did the American television network news audience change from a growing to a shrinking one?

Accepted Answer

A)  the 1960s
B)  the 1980s
C)  the 1990s
D)  the 1970s
E)  The audience has not yet begun to shrink.F) A) and E)
G) D) and E)

Question 4

The news media are MOST likely to focus on,among the following,events that

Accepted Answer

A)  are timely.
B)  affect small numbers of people.
C)  occur in other countries.
D)  happen to ordinary citizens.
E)  are complicated to report.F) A) and B)
G) C) and D)

Question 5

In comparison with today's newspapers,early American newspapers

Accepted Answer

A)  were written by hand.
B)  were so inexpensive that nearly everyone read a daily paper.
C)  could not have survived without political party support.
D)  were more widely read.
E)  All of these answers are correct.F) A) and B)
G) C) and D)

Question 6

The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War?

Accepted Answer

A)  Chicago Tribune and Boston Herald
B)  Los Angeles Times and New York Times
C)  New York Journal and New York World
D)  Gazette of the United States and National Gazette
E)  San Francisco Examiner and San Francisco ChronicleF) A) and B)
G) A) and C)

Question 7

The FCC's equal time requirement

Accepted Answer

A)  included the print media.
B)  prohibited broadcasters from selling or giving time to political candidates while denying it to their opponents.
C)  required broadcasters to give equal time to the two major political parties.
D)  required broadcasters to give equal time to news programming and to commercial advertising.
E)  required broadcasters to give equal time to third parties as well as the Democrats and Republicans.F) C) and E)
G) B) and D)

Question 8

How has the Internet affected the watchdog role of the media?

Accepted Answer

A)  It has diluted the watchdog capacity with an overflow of opinions.
B)  It has expanded the watchdog capacity of the media.
C)  It has tainted the watchdog role with a partisan bent.
D)  It has almost completely usurped the watchdog role from the traditional media outlets.
E)  It has had little to no effect because it lacks the objective standards of traditional media outlets.F) B) and C)
G) A) and E)

Question 9

What steps did the government have to take to regulate broadcast media,and why were those steps necessary?

Accepted Answer

The development of the broadcast media b...

Question 10

Daily Kos and the Drudge Report are MOST similar to

Accepted Answer

A)  news programs.
B)  talk shows.
C)  entertainment shows.
D)  reality TV.
E)  weekly news magazines.F) A) and E)
G) All of the above

Question 11

The news provides a refracted version of reality because it

Accepted Answer

A)  emphasizes dramatic and compelling news stories.
B)  is biased in favor of a Republican viewpoint.
C)  is biased in favor of a Democratic viewpoint.
D)  is biased in favor of a liberal perspective.
E)  is biased in favor of a conservative perspective.F) B) and C)
G) C) and E) A

Question 12

The term "framing" is used to describe the

Accepted Answer

A)  media's ability to influence what is on people's minds.
B)  process of selecting certain aspects of reality and then crafting news stories around those aspects.
C)  media's obligation to convey a uniform and standard interpretation of a situation.
D)  nature of media reporting when objectivity has weakened and the system has tilted in favor of yellow journalism.
E)  primary right of the media that is protected by the First Amendment.F) None of the above
G) B) and C) B

Question 13

Historically,the American press has shifted from

Accepted Answer

A)  a political to a journalistic orientation.
B)  objectivity to subjectivity.
C)  a journalistic to a political orientation.
D)  partisan to very partisan.
E)  negative to positive.F) A) and B)
G) All of the above

Question 14

The news media's common-carrier role is based on the idea that

Accepted Answer

A)  the news will be available to all citizens.
B)  various news organizations should interpret the news in nearly the same way.
C)  the press should not charge for public service announcements.
D)  the press should provide a channel through which political leaders can communicate their views to the public.
E)  the press should be patriotic in the reporting of the news.F) C) and D)
G) A) and B)

Question 15

The "long tail" is a phenomenon related to the

Accepted Answer

A)  partisan flavor of talk shows.
B)  degree of editorializing by broadcast news.
C)  rate of Internet news readership.
D)  increase in the age gap of news readership.
E)  partisan nature of Internet news.F) B) and E)
G) D) and E)

Question 16

MSNBC responded to Fox's ratings success by

Accepted Answer

A)  reducing the number of talk shows in their line-up.
B)  increasing the number of talk shows hosted by liberals.
C)  attempting to lure audiences by focusing on their unbiased news reporting.
D)  installing talk-show hosts with nonpartisan appeal.
E)  recasting themselves as the liberal alternative to Fox.F) C) and E)
G) None of the above

Question 17

Yellow journalism contributed most notably to public support for the

Accepted Answer

A)  Spanish-American War.
B)  Civil War.
C)  War of 1812.
D)  Mexican War of 1848.
E)  American Revolution.F) All of the above
G) None of the above

Question 18

One of the reasons the reporting of national news is relatively uniform among news sources is that

Accepted Answer

A)  the government dictates much of what is reported.
B)  there are only a few important events each day that merit news coverage.
C)  the network newscasts are brief and the day's top stories tend to dominate.
D)  reporters are not given much freedom by their editors.
E)  modern journalists have become fairly lazy and use mostly wire reports to create news copy for the network newscasts.F) D) and E)
G) A) and B) C

Question 19

Which region of the country overall has the LOWEST connectivity to the Internet?

Accepted Answer

A)   West Coast
B)   Northeast
C)   Midwest
D)   South
E)   Plains statesF) None of the above
G) A) and E)

Question 20

The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the

Accepted Answer

A)  "Equal Time" rule.
B)  objective-reporting model.
C)  signaling function.
D)  common-carrier function.
E)  Fairness Doctrine.F) None of the above
G) A) and B)

Exam 10: The News Media: Communicating Political Images

Identify the factors that account for the relative uniformity in news reporting among major American news institutions.

Correct AnswerverifiedOne reason for the relative uniformity o...View AnswerShow Answer

The reason the news product is designed to fascinate as well as to inform is

Correct AnswerverifiedShow Answer

During what decade did the American television network news audience change from a growing to a shrinking one?

Correct AnswerverifiedShow Answer

The news media are MOST likely to focus on,among the following,events that

Correct AnswerverifiedShow Answer

In comparison with today's newspapers,early American newspapers

Correct AnswerverifiedShow Answer

The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War?

Correct AnswerverifiedShow Answer

The FCC's equal time requirement

Correct AnswerverifiedShow Answer

How has the Internet affected the watchdog role of the media?

Correct AnswerverifiedShow Answer

What steps did the government have to take to regulate broadcast media,and why were those steps necessary?

Correct AnswerverifiedThe development of the broadcast media b...View AnswerShow Answer

Daily Kos and the Drudge Report are MOST similar to

Correct AnswerverifiedShow Answer

The news provides a refracted version of reality because it

Correct AnswerverifiedA

The term "framing" is used to describe the

Correct AnswerverifiedB

Historically,the American press has shifted from

Correct AnswerverifiedShow Answer

The news media's common-carrier role is based on the idea that

Correct AnswerverifiedShow Answer

The "long tail" is a phenomenon related to the

Correct AnswerverifiedShow Answer

MSNBC responded to Fox's ratings success by

Correct AnswerverifiedShow Answer

Yellow journalism contributed most notably to public support for the

Correct AnswerverifiedShow Answer

One of the reasons the reporting of national news is relatively uniform among news sources is that

Correct AnswerverifiedC

Which region of the country overall has the LOWEST connectivity to the Internet?

Correct AnswerverifiedShow Answer

The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the

Correct AnswerverifiedShow Answer

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B

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C

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