Question 1

Which of the following demographic trends has significant implications to global marketers?

Accepted Answer

A)  the declining populations in Latin American countries
B)  the size of the markets in India and China
C)  the tripling of the population of consumers under 40 years old
D)  the decreasing interest in entrepreneurship in developing countries
E)  the lack of savings of elderly populations in developed countriesF) C) and E)
G) None of the above

Question 2

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Accepted Answer

A)  $41,000
B)  $56,000
C)  $65,000
D)  $73,000
E)  There is not enough data provided to calculate her discretionary income.F) A) and C)
G) C) and D)

Question 3

Twenty years after the Clayton Act,the growth of grocery store chains led many to fear that retail chains presented a threat to smaller,independent retailers.The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Fair Trade Act
B)  Clayton Act
C)  Lanham Act
D)  Robinson-Patman Act
E)  Unfair Practices ActF) A) and B)
G) D) and E)

Question 4

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)  the FTC
B)  industry trade associations
C)  moral suasion
D)  the courts
E)  competitorsF) B) and E)
G) None of the above

Question 5

When Toysmart.com filed for bankruptcy in June 2000,it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party.People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale.These customers believed that according to the Consumer Bill of Rights,they should know how their private information would be used.In other words,Toysmart's former customers had a right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be heard.
D)  safety.
E)  happiness.F) A) and E)
G) B) and C)

Question 6

Michael Smolensky is CEO of Lifeway Foods,Inc.,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Accepted Answer

A)  corporate intelligence.
B)  economic espionage.
C)  clandestine trade secrets.
D)  industrial sleuthing.
E)  competitive surveillance.F) C) and E)
G) B) and E)

Question 7

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A)  legal restrictions.
B)  rules of conduct.
C)  cultural values
D)  core values.
E)  moral laws.F) A) and B)
G) C) and D)

Question 8

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  marketing altruism.
D)  public relations marketing.
E)  societal marketing.F) A) and B)
G) A) and C)

Question 9

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Accepted Answer

A)  automobile prices
B)  fuel prices
C)  the number of people competing for jobs
D)  consumer confidence
E)  property valuesF) B) and D)
G) None of the above

Question 10

-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Accepted Answer

A)  Buy the marketing plan if assured there would be no legal or ethical repercussions.
B)  Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
C)  Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan.
D)  Immediately report the offer to the Better Business Bureau.
E)  Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.F) B) and E)
G) C) and E)

Question 11

Discretionary income refers to

Accepted Answer

A)  the money deducted from a person's paycheck to pay for federal,state,and local taxes.
B)  the total amount of money made by a single individual in his or her lifetime.
C)  the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation.
D)  the money that remains after paying for taxes and necessities.
E)  the money that is spent for necessities or charitable causes that is exempt from taxation.F) B) and E)
G) B) and D)

Question 12

By the end of 2012,Facebook will have approximately how many members around the globe?

Accepted Answer

A)  100 million
B)  250 million
C)  500 million
D)  1 billion
E)  2 billionF) A) and D)
G) B) and C)

Question 13

A company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Accepted Answer

A)  copyright law
B)  patent law
C)  criminal law
D)  commercial law
E)  antitrust lawF) A) and C)
G) D) and E)

Question 14

Triple-bottom line refers to

Accepted Answer

A)  the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
B)  the obligations an organization has to those who can affect achievement of its sales,profit,and market share objectives simultaneously.
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders,employees,and customers.
D)  the obligations an organization has to practice profit,stakeholder,and societal responsibility simultaneously.
E)  three different financial statements prepared in three different formats: one for governmental regulators,one for shareholders,and one for internal use.F) A) and B)
G) B) and D)

Question 15

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Accepted Answer

A)  are relative to particular societies.
B)  must be universal in order for cross-cultural marketing to be effective.
C)  are fluid and very easy to change.
D)  are cyclical so it is important to change with the times.
E)  are concrete; something is either right or wrongF) A) and B)
G) A) and E)

Question 16

During the holiday shopping season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n) __________ environment.

Accepted Answer

A)  pure competition
B)  oligopoly
C)  monopolistic competition
D)  monopoly
E)  marginal competitionF) B) and D)
G) D) and E)

Question 17

Explain marketspace and its relevance for marketing.

Accepted Answer

The transformative power of technology m...

Question 18

Generation Y is defined as the generation of children born __________.

Accepted Answer

A)  between WWI and WWII
B)  between 1946 and 1964
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since the millenniumF) A) and E)
G) A) and C)

Question 19

At the U.S.Census Bureau,gross income is referred to as __________.

Accepted Answer

A)  buying power
B)  cash inflow
C)  money income
D)  fiscal power
E)  household incomeF) A) and B)
G) A) and C)

Question 20

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines) are best described as examples of __________ forces that would be identified through an environmental scan.

Accepted Answer

A)  social
B)  competitive
C)  regulatory
D)  technological
E)  economicF) A) and D)
G) None of the above

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Correct Answer
verified

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines) are best described as examples of __________ forces that would be identified through an environmental scan.

Correct Answer
verified

Correct Answer
verified

A code of ethics is a formal statement of ethical principles and

Correct Answer
verified

At the U.S.Census Bureau,gross income is referred to as __________.

Correct Answer
verified

Triple-bottom line refers to

Correct Answer
verified

A company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Correct Answer
verified

Discretionary income refers to

Correct Answer
verified

Which of the following demographic trends has significant implications to global marketers?

Correct Answer
verified

Correct Answer
verified

-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Correct Answer
verified

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Correct Answer
verified

During the holiday shopping season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n) __________ environment.

Correct Answer
verified

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct Answer
verified

Generation Y is defined as the generation of children born __________.

Correct Answer
verified

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct Answer
verified

By the end of 2012,Facebook will have approximately how many members around the globe?

Correct Answer
verified

Explain marketspace and its relevance for marketing.

Correct Answer
verified
The transformative power of technology m...
View Answer

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Correct AnswerverifiedShow Answer

SmartGrid infrastructure,online energy management,and consumer-generated energy (home wind turbines) are best described as examples of __________ forces that would be identified through an environmental scan.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of ethical principles and

Correct AnswerverifiedShow Answer

At the U.S.Census Bureau,gross income is referred to as __________.

Correct AnswerverifiedShow Answer

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

A company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Correct AnswerverifiedShow Answer

Discretionary income refers to

Correct AnswerverifiedShow Answer

Which of the following demographic trends has significant implications to global marketers?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

-Consider the Coke-Pepsi photo above.An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price.What should the Pepsi employee do?

Correct AnswerverifiedShow Answer

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

Correct AnswerverifiedShow Answer

During the holiday shopping season,many catalog retailers offer buyers price reductions,coupons,two-for-one deals,and/or free delivery.This is because these catalog retailers operate in a(n) __________ environment.

Correct AnswerverifiedShow Answer

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

Generation Y is defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct AnswerverifiedShow Answer

By the end of 2012,Facebook will have approximately how many members around the globe?

Correct AnswerverifiedShow Answer

Explain marketspace and its relevance for marketing.

Correct AnswerverifiedThe transformative power of technology m...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The transformative power of technology m...
View Answer

Correct Answer
verified