Question 1

An external search for product information is likely to occur when

Accepted Answer

A)  the cost of gathering information is low.
B)  review of past experience provides adequate information.
C)  the risk of making a wrong purchase decision is low.
D)  the item is frequently purchased.
E)  the item is for personal use rather than for professional use.F) A) and B)
G) D) and E)

Question 2

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  option testing
E)  problem recognitionF) C) and D)
G) None of the above

Question 3

Rackspace U.S.Inc.is a web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)  identify its core values
B)  reduce new buyers' cognitive dissonance
C)  increase new buyers' cognitive dissonance
D)  produce a consideration set
E)  evoke problem recognitionF) All of the above
G) C) and E)

Question 4

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Accepted Answer

A)  competitive offerings
B)  temporal effects
C)  core values
D)  motivation
E)  economic effectsF) A) and B)
G) B) and E)

Question 5

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Accepted Answer

A)  national character
B)  culture
C)  social class
D)  code of ethics
E)  ethnic ideologyF) C) and E)
G) None of the above

Question 6

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Accepted Answer

A)  information gatherer
B)  influencer
C)  purchaser
D)  decision maker
E)  userF) B) and E)
G) C) and D)

Question 7

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Accepted Answer

A)  creating a sense of fear or guilt.
B)  manipulating a customer's want into a need.
C)  promising product attributes that exceed the actual product potential.
D)  showing the shortcomings of competing (or currently owned) products.
E)  shifting the consumer's focus from internal search to external search.F) A) and E)
G) A) and D)

Question 8

The five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Accepted Answer

A)  information decision process
B)  purchase decision process
C)  alternative evaluation process
D)  postpurchase behavior process
E)  problem recognition processF) B) and C)
G) D) and E)

Question 9

Women buy what percentage of new cars?

Accepted Answer

A)  15 percent
B)  30 percent
C)  45 percent
D)  60 percent
E)  75 percentF) B) and C)
G) A) and D)

Question 10

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Accepted Answer

A)  Ideals
B)  Achievement
C)  Self-Expression
D)  Survivors
E)  InnovatorsF) None of the above
G) B) and C)

Question 11

Perception refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  seeing or hearing messages without being aware of them.
E)  those qualities that either attract or repel other members of a person's personal,social,or professional environment.F) A) and C)
G) B) and E)

Question 12

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) A) and B)
G) A) and C)

Question 13

LG is consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV during the next six months.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?

Accepted Answer

A)  Survivors
B)  Believers
C)  Experiencers
D)  Achievers
E)  InnovatorsF) A) and D)
G) None of the above

Question 14

For high-involvement purchases,consumers typically do all of the following EXCEPT:

Accepted Answer

A)  spend considerable time searching.
B)  participate in word-of-mouth communication.
C)  evaluate a single product attribute,such as price.
D)  consider many brands.
E)  use both internal and external sources in information search.F) A) and D)
G) C) and E)

Question 15

Brand loyalty refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  a favorable attitude toward and consistent purchase of a single brand over time.
C)  a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)  the willingness of consumers to try a new product in a product line based upon their satisfaction with other products in the line.
E)  the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) None of the above
G) All of the above

Question 16

Which of the following statements about African American buying patterns is most accurate?

Accepted Answer

A)  There are very few differences in the consumption patterns of African Americans and Caucasians.
B)  African American men spend more on health and beauty products than Caucasian men do.
C)  The typical African American family is five years older than the typical Caucasian family.
D)  African American purchase behavior is still affected by the historical deprivation in employment and educational opportunities in the United States.
E)  African Americans are not price conscious.F) B) and D)
G) B) and E)

Question 17

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) A) and C)
G) C) and D)

Question 18

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A)  problem recognition.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  internal search.
E)  external search.F) B) and E)
G) D) and E)

Question 19

Which of the following statements about personality is most accurate?

Accepted Answer

A)  Personality is dynamic and changes several times as a person matures.
B)  Most personality traits are inherited or formed at an early age through socialization.
C)  Personality is the energizing force that makes consumer behavior purposeful.
D)  Most personality traits are formed during adulthood and can change during one's lifetime.
E)  People with compliant personalities prefer lesser known brand names.F) B) and C)
G) C) and D)

Question 20

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  personal experience.
B)  salespeople.
C)  consumer programs on talk radio stations.
D)  friends and relatives.
E)  Consumer Reports magazine.F) A) and E)
G) B) and C)

Exam 4: Understanding Consumer Behavior

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

Which of the following statements about personality is most accurate?

Correct Answer
verified

The five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Correct Answer
verified

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct Answer
verified

Scanning your memory for previous experiences with products or brands is called

Correct Answer
verified

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct Answer
verified

Perception refers to

Correct Answer
verified

Which of the following statements about African American buying patterns is most accurate?

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Correct Answer
verified

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Correct Answer
verified

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Correct Answer
verified

Brand loyalty refers to

Correct Answer
verified

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Correct Answer
verified

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct Answer
verified

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Correct Answer
verified

Correct Answer
verified

An external search for product information is likely to occur when

Correct Answer
verified

Correct Answer
verified

For high-involvement purchases,consumers typically do all of the following EXCEPT:

Correct Answer
verified

Women buy what percentage of new cars?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

An example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Which of the following statements about personality is most accurate?

Correct AnswerverifiedShow Answer

The five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands is called

Correct AnswerverifiedShow Answer

In marketing,advertisements or salespeople can activate a consumer's purchase decision process by

Correct AnswerverifiedShow Answer

Perception refers to

Correct AnswerverifiedShow Answer

Which of the following statements about African American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Correct AnswerverifiedShow Answer

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The fourth stage is __________.

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Correct AnswerverifiedShow Answer

When Aurelia looked in her closet and said,"I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An external search for product information is likely to occur when

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

For high-involvement purchases,consumers typically do all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Women buy what percentage of new cars?

Correct AnswerverifiedShow Answer

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