Question 1

Canada has two official languages,which are

Accepted Answer

A)  English and Japanese.
B)  English and Spanish.
C)  English and French.
D)  English and Italian.
E)  English and German.F) B) and E)
G) A) and D)

Question 2

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A)  Competitive advantage grows out of continuous improvement.
B)  Small firms succeed in foreign niche markets.
C)  Tariffs have declined from an average of 40 percent to less than 5 percent.
D)  Regional trade agreements provide preferential treatment for member nations.
E)  Pan-European marketing strategies are possible due to greater uniformity in packaging standards.F) None of the above
G) A) and D)

Question 3

A multidomestic marketing strategy refers to

Accepted Answer

A)  the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
B)  the strategy used by firms that use the same product variations,brand names,and advertising programs for every country in which they do business.
C)  the strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
D)  the strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through the host nation's established infrastructure.
E)  the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation or consumer education.F) D) and E)
G) B) and C)

Question 4

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Accepted Answer

A)  English,Japanese,and Chinese.
B)  English,French,and Spanish.
C)  Japanese,Spanish,and French.
D)  Japanese,Spanish,and English.
E)  Spanish,English,and Chinese.F) D) and E)
G) C) and D)

Question 5

The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Accepted Answer

A)  ethnocentric strategy.
B)  multidomestic strategy.
C)  transnational marketing strategy.
D)  global marketing strategy.
E)  multimarket strategy.F) C) and E)
G) A) and B)

Question 6

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Accepted Answer

A)  tariff avoidance
B)  countertrade
C)  surplus marketing
D)  dumping
E)  underbiddingF) A) and D)
G) C) and D)

Question 7

Microfinance refers to

Accepted Answer

A)  the practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities in exchange for a percentage of future profits rather than repaying of loans.
B)  the practice of offering small,collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities.
C)  the lending of money contingent upon a daily accounting of all expenditures made and all income generated.
D)  the day-to-day expenses such as coffee for the office,flowers for anniversaries,etc.that are considered too small or too insignificant to be itemized and instead are listed as discretionary funds.
E)  the expenditures within an individual household assigned to each individual family member whether they personally generate income or not.F) D) and E)
G) C) and D)

Question 8

The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)  it conducts its macrofinancing.
B)  its citizens budget their money.
C)  long a favorable or unfavorable climate will last.
D)  the country's stocks are performing on the stock exchange.
E)  its population ranks in size compared to other countries.F) A) and D)
G) A) and E)

Question 9

In terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Accepted Answer

A)  large-scale
B)  conglomerate
C)  intercontinental
D)  cosmopolitan
E)  multinationalF) D) and E)
G) None of the above

Question 10

In terms of the global marketplace,there are three primary types of companies: __________,multinational firms,and transnational firms.

Accepted Answer

A)  worldwide
B)  conglomerate
C)  intercontinental
D)  international
E)  cosmopolitanF) All of the above
G) A) and D)

Question 11

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)  both countries have suffered major financial crises due a severe trade imbalance.
B)  both countries have imposed tariffs on imported goods to protect their domestic markets.
C)  both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets.
D)  both products are considered essentials and as a result are more heavily taxed.
E)  these products were purchased at a lower price from nations that currently are under governmental sanctions.F) A) and C)
G) B) and D)

Question 12

Tariffs refer to

Accepted Answer

A)  government payments to companies or industries that primarily serve to create competitive advantage for domestic products.
B)  government taxes on goods or services entering a country that primarily serve to raise prices on imports.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase between two or more nations of products or services.
E)  a refusal to purchase or exchange goods or services with another nation unless certain financial or ideological requirements have been satisfied.F) A) and B)
G) A) and C)

Question 13

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he didn't know had another suggestive meaning to native speakers.

Accepted Answer

A)  cultural symbolism
B)  dialect transformation
C)  semantic analysis
D)  linguistic exchange
E)  back translationF) C) and E)
G) D) and E)

Question 14

-Consider the Kit Kat bar photo above.Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This positive result might have been eliminated had the company used __________ and felt in necessary to use a name without an additional meaning.

Accepted Answer

A)  intentional transliteration
B)  semantic symbolism
C)  back translation
D)  semantic analysis
E)  linguistic exchangeF) B) and C)
G) B) and E)

Question 15

What is considered normal and expected about the way people do things in a specific country is referred to as __________.

Accepted Answer

A)  morals
B)  ethics
C)  values
D)  customs
E)  beliefsF) B) and E)
G) A) and E)

Question 16

By skillfully using __________,global marketers can tie positive meanings to their products,services,and brands to enhance their attractiveness to consumers.

Accepted Answer

A)  cultural symbols
B)  visual icons
C)  trademarks
D)  brand names
E)  ethnic emblemsF) A) and C)
G) B) and E)

Question 17

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as __________.

Accepted Answer

A)  customs
B)  ethics
C)  values
D)  culture
E)  beliefsF) B) and C)
G) D) and E)

Question 18

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

Accepted Answer

Once a company has decided to enter the ...

Question 19

Indirect exporting occurs when a firm sells its domestically produced goods in a foreign country

Accepted Answer

A)  in violation of a quota.
B)  without paying import tariffs.
C)  without paying export duties.
D)  through an intermediary.
E)  through a joint venture.F) C) and D)
G) D) and E)

Question 20

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Accepted Answer

Indirect exporting is when a firm sells ...

Exam 6: Understanding and Reaching Global Consumers and Markets

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct Answer
verified

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Correct Answer
verified

In terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Correct Answer
verified

A multidomestic marketing strategy refers to

Correct Answer
verified

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct Answer
verified
Indirect exporting is when a firm sells ...
View Answer

What is considered normal and expected about the way people do things in a specific country is referred to as __________.

Correct Answer
verified

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct Answer
verified

The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Correct Answer
verified

Microfinance refers to

Correct Answer
verified

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as __________.

Correct Answer
verified

By skillfully using __________,global marketers can tie positive meanings to their products,services,and brands to enhance their attractiveness to consumers.

Correct Answer
verified

Indirect exporting occurs when a firm sells its domestically produced goods in a foreign country

Correct Answer
verified

The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct Answer
verified

Correct Answer
verified

Canada has two official languages,which are

Correct Answer
verified

In terms of the global marketplace,there are three primary types of companies: __________,multinational firms,and transnational firms.

Correct Answer
verified

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he didn't know had another suggestive meaning to native speakers.

Correct Answer
verified

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

Tariffs refer to

Correct Answer
verified

Which of the following issues raises concerns about the ethics of protectionism?

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Even though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Correct AnswerverifiedShow Answer

In terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Correct AnswerverifiedShow Answer

A multidomestic marketing strategy refers to

Correct AnswerverifiedShow Answer

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct AnswerverifiedIndirect exporting is when a firm sells ...View AnswerShow Answer

What is considered normal and expected about the way people do things in a specific country is referred to as __________.

Correct AnswerverifiedShow Answer

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct AnswerverifiedShow Answer

The strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

Correct AnswerverifiedShow Answer

Microfinance refers to

Correct AnswerverifiedShow Answer

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as __________.

Correct AnswerverifiedShow Answer

By skillfully using __________,global marketers can tie positive meanings to their products,services,and brands to enhance their attractiveness to consumers.

Correct AnswerverifiedShow Answer

Indirect exporting occurs when a firm sells its domestically produced goods in a foreign country

Correct AnswerverifiedShow Answer

The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Canada has two official languages,which are

Correct AnswerverifiedShow Answer

In terms of the global marketplace,there are three primary types of companies: __________,multinational firms,and transnational firms.

Correct AnswerverifiedShow Answer

A Tokyo shopkeeper would have been wise to use __________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he didn't know had another suggestive meaning to native speakers.

Correct AnswerverifiedShow Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

Correct AnswerverifiedOnce a company has decided to enter the ...View AnswerShow Answer

Tariffs refer to

Correct AnswerverifiedShow Answer

Which of the following issues raises concerns about the ethics of protectionism?

Correct AnswerverifiedShow Answer

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Indirect exporting is when a firm sells ...
View Answer

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Once a company has decided to enter the ...
View Answer

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