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Exam 13: Retailing and Wholesaling

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Question 91

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Sales of goods and services to consumers through personal interactions and demonstrations in their home or office is referred to as direct selling,or __________.

A) person-to-person sales
B) interactive selling
C) door-to-door retailing
D) individual promotion
E) customized selling

F) A) and D)
G) None of the above

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Question 92

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Higher paper costs,increased postage rates,the growing interest in do-not-mail legislation,and concern for "green" mailings have resulted in

A) a switch to online catalogs and direct-to-customer e-mail advertisements.
B) the use of thinner,lightweight paper products.
C) a focus on specialty catalogs for market niches.
D) the banning of "junk" mail by a growing number of environmentally-concerned communities.
E) a resurgence in non-automated telemarketing.

F) All of the above
G) B) and D)

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Question 93

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Which of the following stores are most likely to be an anchor store at a regional shopping center?

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

During which stage of the retail life cycle do companies establish multiple outlets?

When Paulette first saw the dress in the store window,she knew two things.She had to own the dress,and she could not afford it at its current price.Disappointed,she left.Two weeks later,she passed by the store again and saw that the price of the dress had been reduced to one that she could afford.Specifically,the store had reduced the price by 30 percent to "move" it.Paulette was able to purchase the dress because of a(n)

A franchise where the franchisor provides step-by-step procedures for most aspects of the business is known as a

When retailers set prices on new models or styles of products,the price of existing models often is _________ to quickly sell them.

At the Christmas Tree Shop,customers can shop for Christmas gifts at any time of year.What type of utility primarily does this store provide for its customers?

Stores that carry tremendous depth in one primary line of merchandise are referred to as

Many retailers advocate a(n) __________ strategy,a pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience.

Wholesalers who have a small warehouse from which they stock their trucks for distribution to retailers are referred to as __________.

Which of the following firms has made the wisest wholesaler choice for its product?

The calculation for same-store sales growth is

Jane Westerlund owns a small retail picture frame store in a local strip mall.She just bought 10 picture frames from a promising woodworker for $36 each.Based on market conditions,she will sell these for $100 each.What is the percentage markup based on the selling price?

Vending machines are no longer limited by the need for cash.In Japan,South Korea,and the Philippines,consumers use mobile phones that transmit payments to vending machines wirelessly.This is an example of how vending machines can provide which type of utility?

Consumers often view central business district shopping as less convenient because of the lack of parking,higher crime rates,and __________.

Target recently introduced its Target REDcard,where cardholders receive 5% back for each purchase.Target also allows customers to return merchandise within 30 days but still does not offer alteration services.Target offers what level of service to its customers?

The oldest retail setting,located in the community's downtown area,is referred to as

One of the most common forms of retail ownership is the __________ owned by a person.